A new industry survey highlights shifting preferences in the U.S. residential construction market, with vinyl siding continuing to lead the pack — but composite and fiber cement materials gaining ground as builders prioritize durability, curb appeal, and performance.
Published by Home Innovation Research Labs, the survey analyzed siding material usage in new single-family home construction, providing a snapshot of market trends that reflect both consumer preferences and builder priorities.
Vinyl Still Dominates, But Alternatives Are Rising
According to the survey, vinyl siding remains the most widely used cladding material in new residential construction, continuing a multi-decade trend. Known for its low cost, low maintenance, and wide aesthetic options, vinyl holds a strong lead — particularly in Midwest and Northeast markets.
However, fiber cement siding and engineered wood/composite materials are showing steady growth, especially in higher-end builds and regions facing more extreme weather conditions. Builders cited these materials for their durability, fire resistance, and modern visual appeal.
Key Findings from the Survey:
- Vinyl siding continues to be the top choice in new single-family homes nationwide.
- Fiber cement siding ranks second, growing in popularity due to performance in fire-prone and humid regions.
- Engineered wood and composites are expanding market share in custom and upscale homes.
- Brick and stucco still maintain strong regional preference, particularly in the South and Southwest.
- Builders increasingly value low-maintenance and climate-resilient materials in decision-making.
Regional and Market Trends
The study showed regional variation in siding preferences:
- Vinyl dominates in the North and East, driven by affordability and familiarity.
- Fiber cement is more common in the West and Southeast, where builders seek materials resistant to fire, moisture, and pests.
- Stucco remains highly concentrated in the Southwest, reflecting architectural traditions and climate suitability.
Builder Priorities Are Shifting
The report also indicates a broader industry shift toward materials that offer long-term performance and environmental resilience. As homeowners become more informed and energy codes tighten, builders are choosing siding options that support energy efficiency and low upkeep.
Conclusion
While vinyl siding continues to lead the U.S. residential market, fiber cement and composite materials are reshaping the landscape of exterior design and construction. As consumer demands and climate challenges evolve, siding choices are becoming a critical component of both style and sustainability in new home builds.
